It's one thing having your website designed, built and online. It's a whole other thing getting people using it, and turning those people into paying customers. This is where an SEO strategy comes in.
The key goals of our SEO services are your conversions, revenue growth, ROI and increased search engine visibility. We do this as part of a SEO strategy that we custom-build for your business and brand. There are various factors that make up the strategy and various continuous processes that happen.
We'll discuss the steps towards a cost-effective SEO strategy that will make a tangible difference to your web traffic.
Book a FREE Consultation.Our audits identify key issues and discover quick wins that will maximise your ROI. We’ll carry out a huge range of manual checks, give you feedback on everything from structure to user experience, and come up with a concrete plan for improvement.
This helps visitors and search engines understand what your pages are about. This might mean creating valuable extra content that targets keywords, so we can boost your authority and relevance in Google’s eyes.
Mobile is now the main way people search online. Google’s bots also look to the mobile version of your site when assessing your place in their search rankings. That’s why we’ll make sure your site is fully optimised for mobile searches.
A slow loading site is bad for visitors and worse for your conversions and Google result ranking as they now have site speed as a ranking factor. We'll ensure your site loads swiftly, first time, for all your visitors, on all devices.
Keywords help your visitors find their way to the individual pages that are most relevant, which will increase your conversion rate. We'll get to know your keywords, and ensure they’re working as part of a wider SEO strategy.
This is where we really get to work behind the scenes. The aim is simple: Make each and every one of your web pages irresistible to Google. We’ll use everything from structured data, to tackling your crawl rate, and much more, to ensure Google’s bots see you as a prime candidate for a high ranking on the first page.
Ever searched Google and found a featured snippet that directly answers your question? That’s called 'Position Zero'. It’s a coveted place, and one that takes careful content optimisation to achieve. Google plucks these answers directly from pages related to a search query. With commitment to an overall SEO strategy, and the right approach, your site could reach position zero.
A powerful SEO strategy requires constant progress to build your organic rankings, and it’s a process that evolves over time. We’ll find ways to strengthen back-linking, fix onsite links, and provide website security certificates, alongside site structure suggestions and speed improvements. Getting all the small details right means generating more traffic and more ROI for your business, and that’s what really matters to us.
Mobile is now the predominant way for people to search online. Google now crawls, indexes and ranks the mobile version of your site rather than the desktop version.
We'll make sure your site is optimised for those all-important mobile searches.
Site speed is imperative for user experience. A slow page load speed spells bad news for both your bounce rate and your conversion rate.
Site speed has become increasingly more important with the rise in mobile search. In fact, Google has now introduced it as a ranking factor to ensure that sites run smoothly on every type of device.
We can improve your site speed to keep important visitors on your site.
Technical SEO covers a wide range of areas to help improve organic performance. But it’s also imperative if you want search engines to crawl, find and index your most important website pages.
During an SEO audit, we'll analyse every aspect of your site, through extensive reviews cultivated from years of experience. Whether you need to improve your site structure, tackle crawl rate optimisation or implement structured data to enhance your search listings, we've got you covered.
Technical SEO is also about measuring, testing and improving every area of your site to improve organic performance.
Though optimising your content for specific keywords alone isn’t enough to increase conversions, it does play a vital role in the wider strategy, as it ensures that individual pages are relevant to the right users.
When used in conjunction with technical SEO and site speed optimisation, keyword optimisation can lead to an increase in relevant traffic, which in turn will generate more conversions.
In addition to the technical side of SEO, I also look at content optimisation. This type of SEO is essential in determining what your content, pages, and in turn your website, is all about.
When your content is properly optimised, search engines use this information to display relevant keyword terms and phrases related to search queries. They may even use your content as a featured snippet in the coveted ‘position zero’.
We have 3 SEO packages to choose from. There’s no contracts involved, which means you can try us out for a while with no commitment, and see whether our services match our boasts.
Depending on your business, and goals, our custom SEO strategy packages range from £495 - £3,495+ depending on the requirements and time required for implementations. There’s no contracts involved, which means you can try us out for a while, and see whether our services match our boasts.
Ideal for small businesses and sole traders.
Ideal for established businesses.
Ideal for large businesses/websites.
If you're still undecided about investing in SEO, we get it. That’s why we prefer to let our services speak for themselves. Try us for a month or two, see the difference our SEO services have made to your business growth and bottom line, and then decide whether you wish to continue. We like to let the results do the talking.
Book a FREE Consultation.No, and here's why. Most of the popular free and paid SEO tools provide built-in site audit reports. However, they simply don’t offer the right level of detail you need to understand what is going on with your site. For example, you might identify a decline in organic traffic, but not have the data there to understand why. In general, they simply offer an overview of the basics, rather than actionable insights on meaningful issues.
At Downes Digital, we carry out many different manual audits, using a variety of advanced techniques. That means you won’t get automated reports, but you will get tailored, specific, and very actionable guidance on ways you can strengthen your SEO strategy.
Before we optimise your site, we look at all your pages, and see what keywords you’re currently ranking for. From there, we look for further opportunities to improve your keyword targeting. We also look at what other terms people are searching for, relevant to your business, and we take a hard peek at what your competitors are doing, and how it’s working for them. We cover a lot of angles, basically, to brainstorm fresh ideas, and maximise the flow of traffic to your site.
Say you’re a solicitor, you probably aren’t looking to compete with all the other solicitors in the world. However, you may be looking to establish yourself as the leading personal injury solicitor in Manchester. And that’s where the long tail comes in.
There may be a lower search volume for ‘personal injury solicitors in Manchester’, but that traffic will be more likely to convert, and ultimately more valuable to you, because those users are searching for exactly what you’re offering.
Yes, we’ll need your log in details so we can make changes and tweaks to your website. Don’t worry though, we won’t do anything without telling you first. When we’ve explained the changes we recommend, and you’ve agreed to our plan, we’ll thoroughly test everything first before going live.
Of course. It’s important to keep your website updated to avoid any malicious attacks on your site. For a small fee, we’ll take care of all your maintenance, take daily backups of your site, and keep your website, CMS versions, database(s), and plugins where required, updated and secure on your site.
Let’s not tap dance around the conversation here; SEO isn’t an exact science. Results depend on a lot of factors ranging from the technical aspects down to simply how much effort is put in from us and yourself. Budget, deadlines, the business and brand, level of competition, the quantity of search queries and the quality of your current website all come into play here. We do however tend to see growth in traffic within the first 2-3 months, but every business and SEO strategy is different, so we don’t like to promise results too soon.
The 12 month mark is where we get to see the year-on-year data which shows a full overview of traffic, conversions and overall growth over the course of the year. However, we understand that hitting you with a 12-month contract to sign right away with people you don’t know yet (which the majority of agencies do) is a daunting thought. We’re here for you for the long haul, and we’re confident enough in our approach and expertise that we offer our services on a no-contract basis.
We strive for the results you’re targeting, but if you feel that we’re not the right fit for you or the service isn’t as you’d imagined for whatever reason, you can simply walk away from us at any point, with 30 days notice.
This depends on whether you’re going from a standing start or already have some momentum.
You’re looking anywhere between 2-12 months to develop your organic presence, and seeing those leads develop. This is of course based on a variety of factors.
Got an existing site that’s already receiving organic traffic? Brilliant. We’ll put our money where our mouth is and guarantee an influx of traffic in your first 2-3 months.
No. If your business is purely bricks and mortar, or you don’t care about competing with rivals for new business from Google search traffic. But if that does matter to you, then an effective SEO campaign is an absolute must. And when it comes to really getting the maximum ROI from your SEO efforts, you need people with high levels of technical and industry knowledge, to get you the biggest slice possible of that Google result pie.
If someone promises to get you to number one, then run away. What we promise to achieve, is an ongoing and effective SEO strategy that will help you outperform your competitors, and give you the best possible chance to rank highly on Google.
SEO benefits from a long term and committed strategy. Momentum builds over months, and regular changes and tweaks are required to keep things on track.
Even so, at Downes Digital, we won’t tie you in with a minimum agreement. You can walk away at any time, with 30 days notice. Our reputation is built on successful results, and word of mouth recommendations. We’re not interested in tying people into contracts that don’t benefit them.
It’s a bit like exercise. If you stopped running after you completed a marathon, you’d still be in pretty good shape a few months after. But at some point, if you tried for another marathon, you’d be gasping after a few miles.
Same with SEO. Everything we do is permanent and has long term benefits to your business. However, you may find your competition will still be working hard on their own SEO strategies, and will eventually outrank you, and start stealing your share of visitors, conversions, and ultimately revenue.
If this has happened to you after ending a campaign, by the way, then get in touch, so we can discuss a plan to get your SEO back in shape.